The Shape of Information
All of the written content we create must have some sort of structure. Whether it’s straightforward data like population or crop production statistics, or more semantically rich information such as a...
View ArticleYahoo! It’s a Style Guide!
The Yahoo! Style Guide: Writing and Editing for the Web was published earlier this month. If you write for online publishing, it’s well worth a look. (The website, linked above, is also a good resource...
View ArticleAre short sentences better than long sentences?
Writer Cynthia Robertson is railing against “The Cult of the Short Sentence.“ [Update 5:29 central time, 27 July 2011: I removed the Robertson quote at her request.] In my experience, long sentences...
View ArticleSimplify
Here’s an exercise you can try this week: Make everything you write as simple as possible. Think Shaker furniture. Don’t add words. Cut them. Pare your message to its core. Don’t use big words. Use the...
View Article“Be vewwy quiet! I’m hunting intensifiers!”
A modifier is a word or phrase that modifies another word or phrase by adding descriptive, limiting, or qualifying details. Adjectives modify nouns, and adverbs modify verbs, adjectives, and everything...
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